Caitlyn Burkemper
Hi, I'm Caitlyn Burkemper
As a Marketing Manager with over 10 years of experience, I excel at developing comprehensive strategies that boost brand awareness, engagement, and customer acquisition. I specialize in blending creativity with data-driven insights, ensuring my solutions resonate with both users and brands. I’m proficient in graphic design, web content management, and digital marketing tools, which allows me to create impactful, well-rounded campaigns.
I’m passionate, always looking for ways to improve, and I bring thoughtful attention to detail in everything I do.
Skills
Adobe Creative Suite
Acrobat, InDesign, Photoshop, and Illustrator
UX Design
User Research and Strategy Development
Wireframing Tools
Adobe XD, Figma, InVision
UI Design
Prototyping and Interface Design
Website Design Platforms
WordPress, Shopify, and Wix
Experience
2023 - Now
Marketing Manager
Rize Home | Full-time
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Managed a team of 3 marketing professionals, providing guidance, training, and performance evaluations
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Developed and executed comprehensive marketing strategies to drive brand awareness, increase customer acquisition, and generate leads
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Collaborated with cross-functional teams such as sales, product development, and design to ensure alignment of messaging and branding initiatives
2021 - 2023
Senior Graphic Designer and Web Content Manager
Glideaway | Full-time
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Led the research, design, and development of new corporate, internal, and e-commerce websites
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Increased page views by 54% and increased engagement rate by 32%
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Increased traffic to self-solving documentation by 119% and decreased customer service calls
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Improved the user experience and site functionality for B2B and B2C end users
2018 - 2021
Senior Graphic Designer and Creative Coordinator
Glideaway | Full-time
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Provided art direction for materials used in wholesale and retail locations and trade show spaces
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Streamlined online system of tools and materials for internal and external sales departments
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Measured the results of marketing strategies and presented findings at bi-weekly meetings
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Oversaw the efficient use of project budgets of up to $20,000
2017 - 2018
Graphic Designer
Glideaway | Full-time
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Designed and improved product packaging, instructional materials, and sales training tools
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Managed graphic design projects, consistently meeting strict deadlines and budget requirements
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Developed cohesive brand identity
2015 - 2017
Art Director
Knacktive | Part-time
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Competed in a team setting to create innovative solutions for real-world clients
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Developed tactics which strategically connected with target audience
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Responsible for art direction of media revitalization plan and pitch deck
2015 - 2017
Graphic Artist Manager
NWMSU Student Media | Part-time
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Hired, trained, and managed a team of four graphic artists
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Oversaw all print and digital advertisement design
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Produced in-house promotional products across all media platforms
2016
Graphic Design Intern
REACTOR Design Studio | Internship
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Maintained visual branding for a variety of brands
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Innovated designs for client packaging, media events, and social media platforms
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Collaborated daily with art directors, designers, and copywriters
2016
Graphic Design and Web Intern
Connect Publisher Solutions | Internship
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Designed and maintained corporate website through Wordpress
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Produced various app wireframes, page designs, and interfaces for users
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Conceptualized app icon and wireframe grid layout designs
2013 - 2016
Graphic Designer
Tower Yearbook | Part-time
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Collaborated on a team to design a 336-page visual history of Northwest Missouri State University
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Contributed ideas during conceptual brainstorming sessions
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Prioritized graphic workload and effectively coordinated multiple projects
2015
Graphic Design Intern
Muller Bressler Brown | Internship
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Collaborated in a team of six interns to create and pitch strategic solutions for a real client
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Adhered to brand guidelines and completed projects according to deadline
2015
Managing Editor
Tower Yearbook | Part-time
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Trained and managed a staff of twelve
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Led the creative direction of a 336-page visual history of Northwest Missouri State University
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Critiqued all design and visual content with staff
2014 - 2016
Promotional Graphic Designer
AdInk Advertising Club | Freelance
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Designed logos, banners, and fliers for campus speakers and group events
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Created various social media posts
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Brainstormed creative campaign tactics for clients
2014 - 2015
Advertising Graphic Designer
NWMSU Student Media | Part-time
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Produced weekly advertisements and logos for on-campus and community clients
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Developed a high level of proficiency in Adobe InDesign, Photoshop, and Illustrator
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Worked closely with a team of marketing consultants
Education
2013 - 2017
Bachelor of Science in Interactive Digital Media with a Concentration in Visual Imaging
Northwest Missouri State University
Certifications
Google Analytics Certification
October 2024
Awards
2016 Pacemaker Awards
Pacemaker Award
2016 CMBAM Conference
First in Self Promotion Color Ad Design
First in Self Promotion B&W Ad Design
2015 MCMA Conference
First in Student Life Spread Design
Honorary Mention in Sports Spread Design
2015 CMBAM Conference
Winning Logo Design
2016 MCMA Conference
Second in Sports Spread Design
2015 Pacemaker Awards
Pacemaker Finalist
2015 Student Media Awards
Sales Designer of the Year
2014 Student Media Awards
Sales Designer of the Year
2016 Student Media Awards
Yearbook Designer of the Year
2015 CMA Conference
Second in Best Display Ad
2015 Pinnacle Awards
Third in Best Display Ad
Third in Best Feature Page
2013 Ideas That Fly
Featured in Herff Jone’s ITF Volume 19