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Hi, I'm Caitlyn Burkemper

As a Marketing Manager with over 10 years of experience, I excel at developing comprehensive strategies that boost brand awareness, engagement, and customer acquisition. I specialize in blending creativity with data-driven insights, ensuring my solutions resonate with both users and brands. I’m proficient in graphic design, web content management, and digital marketing tools, which allows me to create impactful, well-rounded campaigns. 

 

I’m passionate, always looking for ways to improve, and I bring thoughtful attention to detail in everything I do.

Skills

Adobe Creative Suite

Acrobat, InDesign, Photoshop, and Illustrator

UX Design

User Research and Strategy Development

Wireframing Tools

Adobe XD, Figma, InVision

UI Design

Prototyping and Interface Design

Website Design Platforms

WordPress, Shopify, and Wix

Experience

2023 - Now

Marketing Manager

Rize Home  |   Full-time

  • Managed a team of 3 marketing professionals, providing guidance, training, and performance evaluations

  • Developed and executed comprehensive marketing strategies to drive brand awareness, increase customer acquisition, and generate leads

  • Collaborated with cross-functional teams such as sales, product development, and design to ensure alignment of messaging and branding initiatives

2021 - 2023

Senior Graphic Designer and Web Content Manager

Glideaway  |   Full-time

  • Led the research, design, and development of new corporate, internal, and e-commerce websites

  • Increased page views by 54% and increased engagement rate by 32%

  • Increased traffic to self-solving documentation by 119% and decreased customer service calls

  • Improved the user experience and site functionality for B2B and B2C end users

2018 - 2021

Senior Graphic Designer and Creative Coordinator

Glideaway  |   Full-time

 

  • Provided art direction for materials used in wholesale and retail locations and trade show spaces

  • Streamlined online system of tools and materials for internal and external sales departments

  • Measured the results of marketing strategies and presented findings at bi-weekly meetings

  • Oversaw the efficient use of project budgets of up to $20,000

2017 - 2018

Graphic Designer

Glideaway  |   Full-time

 

  • Designed and improved product packaging, instructional materials, and sales training tools

  • Managed graphic design projects, consistently meeting strict deadlines and budget requirements

  • Developed cohesive brand identity

2015 - 2017

Art Director

Knacktive  |   Part-time

 

  • Competed in a team setting to create innovative solutions for real-world clients

  • Developed tactics which strategically connected with target audience

  • Responsible for art direction of media revitalization plan and pitch deck

2015 - 2017

Graphic Artist Manager

NWMSU Student Media  |   Part-time

 

  • Hired, trained, and managed a team of four graphic artists

  • Oversaw all print and digital advertisement design

  • Produced in-house promotional products across all media platforms

2016

Graphic Design Intern

REACTOR Design Studio  |   Internship

 

  • Maintained visual branding for a variety of brands

  • Innovated designs for client packaging, media events, and social media platforms 

  • Collaborated daily with art directors, designers, and copywriters

2016

Graphic Design and Web Intern

Connect Publisher Solutions  |   Internship

 

  • Designed and maintained corporate website through Wordpress

  • Produced various app wireframes, page designs, and interfaces for users

  • Conceptualized app icon and wireframe grid layout designs

2013 - 2016

Graphic Designer

Tower Yearbook  |   Part-time

 

  • Collaborated on a team to design a 336-page visual history of Northwest Missouri State University

  • Contributed ideas during conceptual brainstorming sessions

  • Prioritized graphic workload and effectively coordinated multiple projects

2015

Graphic Design Intern

Muller Bressler Brown  |   Internship

 

  • Collaborated in a team of six interns to create and pitch strategic solutions for a real client

  • Adhered to brand guidelines and completed projects according to deadline

2015

Managing Editor

Tower Yearbook  |   Part-time

 

  • Trained and managed a staff of twelve

  • Led the creative direction of a 336-page visual history of Northwest Missouri State University

  • Critiqued all design and visual content with staff

2014 - 2016

Promotional Graphic Designer

AdInk Advertising Club  |   Freelance

 

  • Designed logos, banners, and fliers for campus speakers and group events

  • Created various social media posts

  • Brainstormed creative campaign tactics for clients

2014 - 2015

Advertising Graphic Designer

NWMSU Student Media  |   Part-time

 

  • Produced weekly advertisements and logos for on-campus and community clients

  • Developed a high level of proficiency in Adobe InDesign, Photoshop, and Illustrator

  • Worked closely with a team of marketing consultants 

Education

2013 - 2017

Bachelor of Science in Interactive Digital Media with a Concentration in Visual Imaging

Northwest Missouri State University

Certifications 

Google Analytics Certification

October 2024

Awards

2016 Pacemaker Awards

Pacemaker Award

2016 CMBAM Conference

First in Self Promotion Color Ad Design

First in Self Promotion B&W Ad Design

2015 MCMA Conference

First in Student Life Spread Design

Honorary Mention in Sports Spread Design

2015 CMBAM Conference

Winning Logo Design

2016 MCMA Conference

Second in Sports Spread Design

2015 Pacemaker Awards

Pacemaker Finalist

2015 Student Media Awards

Sales Designer of the Year

2014 Student Media Awards

Sales Designer of the Year

2016 Student Media Awards

Yearbook Designer of the Year

2015 CMA Conference

Second in Best Display Ad

2015 Pinnacle Awards

Third in Best Display Ad

Third in Best Feature Page

2013 Ideas That Fly

Featured in Herff Jone’s ITF Volume 19

Get in Touch

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