Product Packaging / Branding
In Your Prime
03
Objective
Create a album cover and booklet that describes the music on the album.
How I Made It My Own
I choose to base my design on Josef Salvat's song, "Shoot and Run". This song is full of tension between Salvat's voice and melodies and makes the listener want to move. I wanted design a cover that instilled a moment in time, much like Yeah Yeah Yeahs's cover art for "It's Blitz". I created an illustration that looked great with and without 3D glasses using an anaglyph tutorial. I wanted the booklet insert to be just as bold but the 3D effect was overwhelming. Instead I based the inside illustrations off of the Rorschach ink blot test. Using the same splashes on the cover, I created blots representing the pelvis and spline.​
FINAL MOCKUP

PIECES
outside
inside
cd sticker
cd tray insert
INSPIRATION
COLOR PALETTE
#E3DEE0
#FF0000
#00FFFF
DESIGN ELEMENTS




FONT I
Raleway
VARIATIONS

In the original version of the cd's design, I chose to create the 3D effect with blue and red overlays. This created a beautiful color but it was hard for viewers' eyes to focus. This look away from the boldness I had aimed for. Along with fixing this, I worked on the issues I had with kerning.
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