Objective

 

Design a logo for a popular on-campus radio show called The Gravity. The logo must be recognizable, simple and versatile for printing on Student Media giveaways. The previous branding included a clip-art style astronaut and was space themed. 

 

How I Made It My Own

 

After listening to the show for several weeks, I knew I had to create a funky logo students would not mind wearing. I stuck with the space theme but decided to revamp it. The main logo is a simple typeface with a raised "G" to signify the letter floating away into space. The smaller version of the logo was inspired by the solar system. Social media banners, posts and profile images still contains an astronaut, but in brand-cohesive way. To take the work further, I designed buttons for Student Media Day and newspaper advertisements. 

09

   FINAL MOCKUP   

   INSPIRATION   

   COLOR PALETTE   

   DESIGN ELEMENTS   

FONT I

Avenir

   PIECES   

newspaper advertisement  /  printed flier

#09A9D5

#241246

The Gravity Poster and Newspaper Ad
Gravity Logo Small

logo  -  small

Gravity Large Logo

logo  -  large

#000000

#FFFFFF

The Gravity Social Media Icon
The Gravity Social Media Icon

social media profile images

social media banners

The Gravity Social Media Banner
The Gravity Social Media Banner

social media posts - desktop and mobile

The Gravity Desktop Social Media Post
The Gravity Mobile Social Media Post

Student Media Day button

The Gravity Student Media Day Button

Branding / Logo Design / Advertisement

THE GRAVITY

 
 
 
 
 
 

© 2016 Caitlyn Burkemper

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The Gravity Logo - Large