Objective
Design a logo for a popular on-campus radio show called The Gravity. The logo must be recognizable, simple and versatile for printing on Student Media giveaways. The previous branding included a clip-art style astronaut and was space themed.
How I Made It My Own
After listening to the show for several weeks, I knew I had to create a funky logo students would not mind wearing. I stuck with the space theme but decided to revamp it. The main logo is a simple typeface with a raised "G" to signify the letter floating away into space. The smaller version of the logo was inspired by the solar system. Social media banners, posts and profile images still contains an astronaut, but in brand-cohesive way. To take the work further, I designed buttons for Student Media Day and newspaper advertisements.
09
FINAL MOCKUP
INSPIRATION
COLOR PALETTE
DESIGN ELEMENTS

FONT I
Avenir
PIECES
newspaper advertisement / printed flier
#09A9D5
#241246
logo - small
logo - large
#000000
#FFFFFF


social media profile images
social media banners
social media posts - desktop and mobile
Student Media Day button
Branding / Logo Design / Advertisement
THE GRAVITY
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