Objective

 

Create a horizontal newspaper ad for Plasma Bio Medical. This advertisement should focus on donating plasma. 

 

How I Made It My Own

 

I wanted to create an ad focusing on the people blood and plasma donation benefit. I included images of these people due to a 37 percent higher level of engagement for ads with photos over text. Including people of all ages made the ad relatable to both on campus and community members. Combining these images into a blood droplet makes the ad stand out for a viewer who only scans through the paper. 

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   FINAL MOCKUP   

   INSPIRATION   

   COLOR PALETTE   

   DESIGN ELEMENTS   

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FONT I

Avenir Light

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DIN Neuzeit Grotesk

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